RareLogic is engineered to analyze real-time behavioural data generated by customer interactions with your websites and applications. We make it possible to extract untapped value from complex behavioural data, where other products simply cannot.
News feeds, stock quotes, traffic and weather reports—today’s world happens live. So stop analyzing your customer data after the fact. With RareLogic, you can collect and explore behavioural data in intricate detail as it happens.
Data is not one-size-fits-all—one business' “white noise” may be another’s critical intelligence. You need to be able to record any nuance or detail you deem important. Whether your data is coming from a website, web app, desktop app, or mobile app, our flexible event model makes it easy to gather a rich history of the right customer information for long-term analysis.
RareLogic automatically enriches the data it collects by adding related facts — such as geographical data — to each inbound event. Enriched event streams increase the value of your customer data, allowing you to explore and understand your customers in more detail.
RareLogic makes it easy to pivot, segment, and compare live or historical customer data. You won’t see canned reports with overgeneralized numbers—just fine-grained detail that allows you to analyze anything you want, anytime you want.
Which customers are doing what? Powerful drag-and-drop segmentation lets you create customer groups based on any combination of characteristics. Compare groups to find out how they are similar or different, and how much they overlap.
Reshape your data to see the info you need using RareLogic drag-and-drop pivoting. RareLogic can perform deeply nested, filtered, and calculated pivots in real time with full audience counting. Drag-and-drop lets you view different dimensions of your data with just a few clicks.
Do you ask your customers to follow multiple steps? Funnel analysis lets you see how they do it. Find out the customer success rate, time elapsed, and drop-off rate for any step in nearly any business process. RareLogic funnels live and dynamic data, allowing on-the-go configuration and tweaking while still providing full historical analysis.
We count people, not just clicks. To assess the effectiveness, reach, or impact of your customer interactions, you have to know the size of your audience. RareLogic goes beyond hit and visit counts to provide the number of unique customers on all statistics.
RareLogic was designed to operate in the cloud, at cloud scale. Our technology allows us to deliver enterprise scale at small business prices.